Peet’s Coffee®, the original craft coffee roaster announced a new partnership with Southwest Airlines Co.®, as the official coffee provider on all Southwest® flights. This marks the first time Peet’s has teamed up with a major U.S. airline to serve its signature coffee inflight. Starting Aug. 13, Southwest customers can savor the boldness and quality of Peet’s coffee bars — on the ground and at 35,000 feet.

Apart from its dedicated cafes, Peet’s is available in 25 airports served by Southwest, including Denver (DEN), Houston (HOU), and Phoenix (PHX), where Southwest has some of its largest operations. Now customers can enjoy a superior cup from terminal to takeoff.

The featured coffee inflight debuts with Off the GridTM, a medium roast that was recently introduced and has quickly become a fan favorite. This blend features the fruit-forward notes of Colombian beans with the caramelized sweetness from El Salvador, delivering a balanced yet complex flavor profile designed to satisfy a broad range of palates.

To celebrate this launch, Peet’s and Southwest will host an immersive, co-branded event at Peet’s East 8th Street location in Chicago on Aug. 15-16 during regular coffee bar hours. Timed to coincide with the city’s iconic Air and Water Show, the activation invites travelers and locals to experience the partnership through interactive elements, product sampling, and brand storytelling.