Southwest Airlines Co. announces new benefits for Southwest Business with the introduction of Business Priority and New Distribution Capability (NDC) connectivity. Designed for corporate travel programs, these new offerings provide eligible business travelers with day-of-travel assistance and partners with greater flexibility and choice to access Southwest® content through participating third-party booking tools.

Advancing Managed Travel

Beginning in early 2027, Southwest’s new Business Priority product will become available as an option for inclusion in corporate travel agreements for qualified Customers. Business Priority will aim to give business travelers of companies who receive its benefits access to preferred reaccommodation, standby, and boarding benefits that provide greater flexibility and confidence on the day of travel.

More Ways to Access Southwest

The airline is introducing NDC capabilities to provide new connectivity options and ensure Customers have access to Southwest’s fare products and seating ancillary services in the channels they use every day. As part of this effort, Southwest is evolving its industry-leading, in-house API. This new direct-connect option is expected to be available to partners by the end of 2026.

Additionally, Southwest has selected Amadeus Altéa NDC, the Amadeus solution enabling personalized and enriched offers for Customers and their travelers through the third parties of their choice, including the Amadeus Travel Platform. This option is expected to be available later in 2027.

These NDC enhancements reflect Southwest's commitment to delivering modern technology solutions across all channels, giving Customers and partners reliable access to consistent fare content, preferred seating products, and travel management capabilities.

Together, these new business travel benefits and distribution capabilities underscore Southwest’s continued investment in its corporate travel product.

Visit Southwest.com/aboutbusiness to learn more.