Southwest Airlines Co. aunched a first-of-its-kind U.S. airline plugin in ChatGPT, marking the first step in a phased AI-powered booking approach with OpenAI and Amazon Web Services (AWS) that allows travelers to discover and shop for Southwest flights in ChatGPT.

By launching the Southwest® plugin in ChatGPT, the airline can appear earlier in the Customer journey and offer a simpler, more direct path from inspiration and discovery to booking options with Southwest.

Southwest is working with OpenAI and AWS to combine leading AI and cloud technologies with Southwest’s deep understanding of its Customers. With OpenAI and AWS, Southwest is creating more intuitive travel planning while thoughtfully expanding AI-powered capabilities over time.

Learn more about the Southwest plugin in ChatGPT at Southwest.com/chatgpt.

1. Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2025.

2. Fulltime-equivalent active Employees as of June 30, 2026.