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News / Southwest Airlines launches new groups booking and travel management experience
Southwest brings an even better experience to Customers

Southwest Airlines Co. unveiled Southwest Groups, a redefined booking and travel management tool for travel decision makers specializing in group travel. Southwest Groups aims to simplify complex and time-consuming processes by empowering the travel arranger with self-service tools to shop, book, place deposits, manage reservations including name changes, and download robust reporting dashboards.
Created in partnership with Infiniti Software Solutions and Slalom, Southwest Groups complements Southwest’s suite of B2B tools and services, including Southwest Meetings, which gives meeting planners the ability to manage meeting travel agreements with the airline. Both products are available within Southwest Business Assist®, the airline’s self-service portal for businesses, which houses everything a travel manager needs to manage their travel program with Southwest.
Visit Southwest.com/aboutbusiness to learn more, including how Southwest Business can be your organization’s trusted business travel advisor.