The American Society of Travel Advisors (ASTA), launches their first ever mentorship program. The pilot program is designed for travel advisors seeking expert advice and guidance from seasoned mentors in the travel industry.   

Through this six-month initiative, ten mentees are matched with ten mentors for a guided career development experience. Mentees will enhance their skills, professionalism, and industry comprehension through ASTA's personalized one-on-one program. Mentors will share their industry knowledge, provide essential feedback, celebrate successes, and open doors for networking and career building opportunities.  

From Zane Kerby, President & CEO of the American Society of Travel Advisors:  

“When I think back on my career, the people who took the time to mentor me made an enormous difference in my career trajectory, in my personal knowledge, and in my ability as a leader. I’m thrilled this is happening under ASTA’s banner with our new mentorship program and I can’t think of anything more important for a trade association to do than to help people who are just starting out in the business.  

“There’s a dramatic need for mentorship in our industry. We are the beneficiaries of the human desire to go and see. Customer expectations are not getting any lower. We survive because the knowledge that a travel advisor has is deemed valuable by the traveling customers. That is what we’re doing with our mentorship program, we’re increasing and expanding our knowledge base.”