Booking.com, one of the world’s leading digital travel platforms, has announced its new AI Trip Planner, which will launch in beta to a selection of US travelers in the company’s app on June 28. Built upon the foundation of Booking.com’s existing machine learning models that recommend destination and accommodation options to millions of travelers on the platform every day, the AI Trip Planner is also partially powered by large language model (LLM) technology from OpenAI’s ChatGPT API to create a new conversational experience for people to start their trip planning process.

A new way to search and explore on Booking.com

Travelers can ask the AI Trip Planner general travel-related questions, as well as more specific queries to support any stage of their trip planning process, including scoping out potential destinations and accommodation options, providing travel inspiration based on the individual traveler’s needs and requirements, as well as creating itineraries for a particular city, country or region.

More tailored and relevant travel recommendations

Travelers can easily chat with the pilot AI Trip Planner to describe what they’re looking for in broad or specific terms, ask questions and refine their search in real time, with new options surfaced in just a matter of seconds. From looking for inspiration on romantic beach destination options in the Caribbean to zeroing in on a specific list of vacation homes for a family of four, with air conditioning and a pool, the AI Trip Planner makes recommendations in a quick, conversational way.

Integrated travel planning experience

The AI Trip Planner takes the trip planning process one step further by providing travelers with a visual list of destinations and properties, including Booking.com’s pricing information, with deep-links to view more details. Travelers can go back and forth between their chat with the AI Trip Planner and the Booking.com app interface as they consider options for their trip. With just a tap on any accommodation they are interested in, they can complete the reservation, as the AI Trip Planner is directly integrated into the accommodation booking experience in the Booking.com app.

Booking.com AI Trip Planner

Beginning on June 28, the beta AI Trip Planner will become available to a growing percentage of Booking.com Genius members in the United States over the coming weeks. This means that US travelers must be signed in to their Booking.com account in the app and have their language settings set to English to access the new travel planning tool.