The American Society of Travel Advisors (ASTA) is proud to announce the official campaign for VeriVacation, a new platform designed to connect travelers with Verified Travel Advisors (VTAs). To introduce VeriVacation to travelers nationwide, the trade organization is rolling out a multifaceted advertising campaign, including two new professionally produced commercials debuting across digital platforms just ahead of the Super Bowl. 

These ads highlight the importance of verifying the professional credentials of anyone claiming to be a travel advisor—especially in an era where travel scams and misinformation are on the rise. In an under-regulated industry where anyone can call themselves a travel advisor, VeriVacation offers a trusted solution with access to verified travel planners who meet the Society’s high standards of ethics and professionalism. 

The Verified Travel Advisor (VTA) certification is a rigorous professional development program designed to showcase travel advisors’ commitment to ASTA’s highest level of standards in service, ethics, and regulatory compliance. To maintain their status, VTAs must also complete continuing education every two years, ensuring travelers receive expert guidance and support on every trip. 

The campaign launches with two thirty-second commercials designed to capture attention through humor while addressing two of the industry's most pressing challenges. The first commercial, titled “Chatbot,” exposes the risks of blindly trusting chatbot recommendations and the pitfalls of relying on AI-generated advice. The second commercial, “Bats,” addresses the growing prevalence of bad actors posing as travel advisors, urging consumers to stay vigilant against travel scams and emphasizing the importance of booking with a trusted travel professional. 

The Society intends to create a variety of commercials that stretch beyond the humor of these initial efforts. There are plans in place to shoot content that features real-life travel advisors and their clients, something the Society has been recruiting for over the past year.  

The need for trusted travel advisors has never been greater, with 8 in 10 U.S. adults planning to take a vacation in the next 12 months, these consumers need to be confident they can rely on the professionals they work with to plan their travels. 

View the commercials here: “Chatbot” and “Bats.” 

To connect with a Verified Travel Advisor, visit VeriVacation.com. 

For more about ASTA’s Verified Travel Advisor Program, visit ASTA.org/VTA