WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. WestJet Rewards and Virgin Atlantic Flying Club members can earn points with their preferred loyalty program on each other's entire network including VS-WS codeshare flights. The update to the partnership is particularly meaningful for WestJet guests travelling on Virgin Atlantic's Toronto (YYZ) - London (LHR) route, which serves as a popular bridge for thousands of Canadians that connect through Toronto Pearson to reach Virgin Atlantic's primary hub at London Heathrow.

In addition to expanded earning opportunities, WestJet Rewards members will continue to be able to redeem WestJet points as a form of payment on WestJet codeshare flights operated by Virgin Atlantic, which are now available to be booked via WestJet.com. This includes redemption on WestJet marketed flights via London-Heathrow to:

• Dubai, United Arab Emirates (DXB)
• Malé, Maldives (MLE)
• Cape Town, South Africa (CPT)
• Johannesburg, South Africa (JNB)

Last year, WestJet revamped its rewards program, adding more value and flexibility, while maintaining the program's simplicity. Integrating WestJet Rewards with Virgin Atlantic's Flying Club marks the first airline loyalty partnership since the update and the first new reciprocal flyer partnership for WestJet in almost 10 years.