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January 19 2026 / 11:34 PM
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American Society of Travel Advisors
Nearly $15,000 recovered for advisors as ASTA pushes for broader industry participation and a goal of $100,000 recovered this year

The American Society of Travel Advisors (ASTA) is reporting early success from its Report a Hotel Commission Issue tool, an industry resource designed to help travel advisors resolve untimely or unpaid hotel commission issues while encouraging greater accountability across the hotel sector.

Since its launch late last year, the initiative has helped recover nearly $15,000 in unpaid commissions, demonstrating the value of coordinated reporting and collective action. As participation grows, ASTA is working toward a broader goal of recovering $100,000 in hotel commissions in 2026 and driving lasting improvements in hotel payment practices.

The Report a Hotel tool enables ASTA members to submit commission inquiries through a streamlined online process, allowing ASTA to track trends, escalate unresolved cases and engage with hotels through advocacy, direct outreach and public accountability measures, including the Hotel Watch List, which currently lists ten hotels about which ASTA member advisors have raised concerns regarding business practices, specifically, delayed payment or non-payment of advisor commissions.

ASTA expects both the amount of commissions recovered and the number of hotels on the watch list to grow exponentially as the tool’s adoption across the industry becomes more widespread.

Commissions earned are commissions owed, period,” said Zane Kerby, ASTA President and CEO. “ASTA will not stand by while our members are ignored or forced to chase money they are rightfully due. The reporting tool and Hotel Watch List exist to apply real pressure and get advisors paid. The tools are already working with nearly $15,000 in commissions collected. If a hotel doesn’t want to be called out to our members as a bad actor or deal with ASTA’s dispute resolution process, the answer is simple: Pay commissions on time.

Industry leaders emphasize that prompt commission payment practices benefit both advisors and suppliers.

Timely commission payments are essential to strong advisor–supplier relationships,” said Alex Sharpe, CEO, Signature Travel Network and Chair of ASTA's Consortium Council. “When commissions are delayed or go unpaid altogether, it creates real problems for advisors and strains partnerships at every level of the industry. ASTA’s reporting and resolution tools help shine a light on these issues and encourage better behavior, which is good for advisors and suppliers alike.

ASTA encourages all member advisors to use the reporting tool when commission payment issues arise. Broader participation will strengthen ASTA’s advocacy efforts, expand visibility into recurring issues and help reinforce industry expectations around timely payment.

The tool is available exclusively to ASTA travel advisor members.

For more information or to report a commission issue, visit the Report a Hotel Commission Issue tool here.

Jan 19, 2026

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