The German National Tourist Board (GNTB) is further expanding its commitment to positioning Germany as a sustainable destination in international competition. With the launch of its new global campaign 'Embrace German Nature' at the beginning of the Easter holidays, it is directing the interest of potential international holidaymakers to Germany's National Natural Landscapes and sustainable holiday experiences in rural regions.

Petra Hedorfer, Chair of the GNTB's Executive Board: "Against the backdrop of the two-year Corona pandemic, mindfulness, sustainability and the longing for intact nature have gained in people's appreciation. Embrace German Nature' is an ongoing continuation of our campaign marketing, with which we repeatedly address 'nature and recreation' and 'sustainability' as central elements of our brand core. Currently, according to IPK International, Germany is already ranked second as a nature destination among Europeans travelling worldwide. And the Destination Brand 21 study by Inspektour shows that Germany is perceived as a very suitable destination for holidays in the countryside or sustainable holidays in important source markets for our incoming business. We want to further strengthen these positions by promoting holidays in rural regions, longer travel durations and sustainable travel enjoyment."

Embrace German Nature' will be launched as a digital campaign in April. Central elements of the campaign are the campaign film and, as a new digital tool, videos in 8D sound design.