From 1 to 3 May 2022, top representatives of the international travel industry and media landscape from 34 countries will come to Oberammergau to find out about the latest trends, developments and tourism products in Germany and to get to know the region at the Germany Travel Mart (TM) (GTM). The focus is on business deals for the coming year. The GTM is the most important sales event for incoming tourism in Germany and is organised every year by the German National Tourist Board (GNTB) in cooperation with different partners as a Green Meeting.

At the heart of the GTM are two days of workshops, during which 164 companies from the German tourism industry will present the diversity and quality of their services to over 200 buyers from the international travel industry and negotiate business deals. An extensive information programme is planned for the 90 international media representatives, focusing on nature, culture, active tourism, health, tradition and customs. The official opening of the GTM will take place at the Oberammergau Passion Theatre shortly before the start of the 42nd Passion Play. The following day, GTM participants are invited to an evening event at the Festspielhaus below Neuschwanstein Castle. 

Petra Hedorfer, Chair of the GNTB Executive Board, said: "After only being able to hold the GTM virtually for the past two years due to the pandemic, we are sending out a clear signal for the further recovery of incoming tourism in 2022: according to IPK International, the willingness to travel abroad in our source markets worldwide has reached 80 percent,the highest level since the beginning of the pandemic. Our GNTB Expert Panel of more than 250 key accounts from the international travel industry confirms an increase in demand for sustainable travel, for which they see Germany in first place. 

Our partners this year, Oberammergau and the Zugspitz Region, as well as Bayern Tourismus Marketing, have prepared a highly professional supporting programme that impressively highlights the capabilities of German tourism businesses and the diversity of what is on offer, especially in rural regions."

Walter Rutz, Managing Director of Passionsspiele Oberammergau Vertriebs GmbH & Co. KG: "We had to postpone the Passion Play for two years, but now the time has come. We are very happy about the great interest of the international participants and journalists to visit the dress rehearsals and to take a look behind the scenes shortly before the premiere. We are certain that we can also make an attractive contribution to presenting Germany as a tourist destination." 

Philipp Holz, tourism manager at Zugspitz Region GmbH: "The GTM is an excellent opportunity to show the international expert audience the attractive tourism offers of our region. A highlight will certainly be the workshop day on the summit of the Zugspitze."

 

Green Event 

The GNTB has been organising the GTM as a green event since 2012. This year's event also takes sustainability, environmental and climate protection and accessibility into account. This includes, for example, supporting environmentally friendly travel for participants and catering from regional sources.