Alaska Airlines is accelerating the future as a premium global carrier – growing bigger, flying farther and delivering the elevated experience guests already know and love. As Alaska continues the expansion journey, they are charting a bold new course across the Atlantic with the launch of two new nonstop routes to London Heathrow and Reykjavik, Iceland,* from the growing global gateway in Seattle starting next spring. The airline is also debuting Alaska’s striking global exterior design that will be featured on the growing fleet of up to 17 widebody 787 Dreamliner aircraft – part of a new global experience carrying the Alaska name.

Flights to London and Reykjavik are scheduled to begin flying in Spring 2026. They mark the fourth and fifth of at least 12 intercontinental destinations Alaska will serve from the hometown airport in Seattle by 2030. Register now at alaskaair.com/london to be the first to learn about flight schedules and when you can book tickets on alaskaair.com later this fall.

Seattle-London

Alaska will offer daily, year-round service to the British capital – one of the most sought-after international destinations and business markets – on the widebody 787-9 aircraft, featuring 34 enclosed suites with fully lie-flat seats in Business Class. The Seattle-London route is popular with both corporate and leisure travelers who are eager for premium onboard amenities and services. London is the largest intercontinental market from Seattle, with more than 400 passengers traveling between the two vibrant cities every day.

As a gateway to Europe, this daily flight will connect guests throughout the West Coast to London and other destinations served by Alaska’s extensive partner network.  Beyond those in the Pacific Northwest, this new service will also provide guests in the states of Alaska and Hawaiʻi with conveniently timed connectivity to a highly desired market.  The route offers an alternative to those seeking more flight times, greater premium seat capacity, and the ability to earn and redeem valuable miles on Alaska’s award-winning loyalty program.  Alaska’s expansion into the London market, facilitated by strengthened collaborations with American Airlines and British Airways, presents significant opportunities. These alliances are expected to deepen over time, offering even greater value and connectivity to consumers.

Seattle-Reykjavik

This route will fly daily during the summer season when the days are long and bright in Iceland. Alaska will fly the route with 737-8 MAX aircraft, designed for this type of long-range flying. Iceland remains a bucket-list destination for adventure lovers and outdoor enthusiasts, and Reykjavik will continue to serve guests as a convenient gateway to the European continent.

A new look for a new Alaska global experience

As Alaska expands to new markets in Asia and Europe from Seattle, they are introducing the first phase of a new global experience for long-haul flying to guests on the 787-9 aircraft – an evolution of the Alaska brand that reflects a bold vision for international growth and the commitment to connecting the Pacific Northwest to destinations around the world. It starts with the striking exterior design – the livery – where the Alaska name remains but with an all-new look and feel. The 787-9s with the new livery debut in January. By spring, all Dreamliners in Alaska's fleet are scheduled to showcase the new design.

The new 787-9 exterior design draws inspiration from the natural wonder of the Aurora Borealis, also known as the Northern Lights. This phenomenon captivates global audiences, and it’s an experience that’s well known across the state of Alaska.

• A palette of deep midnight blues and lush emerald greens channels the aurora’s energy and spirit into the airline's brand
• Flowing aura lines – seen in the current core livery and premium cabins – guide the design with light, motion and flow
• Alaska also looked to the heritage, incorporating thoughtful details like an eye-catching horizontal stripe along the fuselage – a contemporary nod to Allaska's classic liveries of the 70s and 80s that bridges the past to the future.

The Alaska Native on Alaska narrowbody aircraft and Pualani on all Hawaiian Airlines’ aircraft flying to, from and within the Hawaiian Islands are not going away. They will remain unchanged as essential elements of Alaska's brands’ legacies and history.