Nearly 70% of incentive buyers are looking beyond the places they have used before. Here is a destination that feels fresh and runs like clockwork

Your clients want somewhere new. They also want it easy

Here is a number worth sharing with your next client. According to Incentive Travel Index research from IRF and SITE, nearly 70% of incentive buyers want destinations they have not used before. At the same time, their top priorities have not changed: direct air access, top accommodations and a DMC they can trust.

That is a tall order, and the Dominican Republic fills it nicely. More than 9.2 million visitors arrived between January and September 2026, up 7.5% on last year, and September alone was up 16.4%. Travelers are voting with their suitcases.

The DR still feels like a discovery. Beyond the resort strip there are mountain waterfalls, hidden beaches and flavors your group has never tasted. AF DMC Travel designs programs that go there, while keeping everything smooth from the first transfer to the farewell dinner.

New to the DR? AF DMC will walk you through it.