June 17 - The World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector, and faculty and scientists of the Harvard T.H. Chan School of Public Health, release four research insight papers to support the pursuit of sustainability in Travel & Tourism.

 

The research insights aim to support decision-makers in Travel & Tourism broaden their understanding of sustainability as it relates to policies and practice in the sector.

 

WTTC and Harvard T.H. Chan School of Public Health have a long history of collaboration, working towards a more sustainable future for Travel & Tourism. Together, they aim to raise awareness, shiftHarvard  mind-sets, and enact systemic change.

 

WTTC hopes that these research insights will help move the agenda beyond immediate operational impacts, with sustainability positioned as central to long-term business success. Indeed, many private sector organizations in Travel & Tourism embed sustainability into their strategy.

 

WTTC and Harvard T.H. Chan School of Public Health have a long history of collaboration, working towards a more sustainable future for Travel & Tourism. Together, their work is aimed at raising awareness, shifting mindsets, and enacting systemic change.

 

The learning insights focus on four key sustainability-related issues, notably: setting science-based targets in Travel & Tourism; adopting a culture of health to advance sustainable Travel & Tourism; behavioral economics in Travel & Tourism; and leadership in sustainability.

 

Insights include:

• Aligning business strategy with global commitments • Translating environmental benefits secured by climate action, such as switching to renewable energy sources and transitioning to electric vehicles, among others • Making sustainability the default option and an expected norm. • Simplifying options and choice sets, incorporating sustainability as the most likely option a traveller will make • Visualizing pro-sustainability choices and behaviours, where possible • Ongoing investment in sustainability education and training to drive sustainability at all levels, including Board members • Ensuring sustainability leadership traits, attributes and impact are woven into staff development plans, appraisal, and reward mechanisms

 

This collaboration between WTTC and Harvard encourages the sharing of best practices and supports sustainability as a core strategic priority to ensure the viability of the Travel & Tourism sector and the co-creation of thriving sustainable societies.

 

To read the learning insights in full, please click here.

 

 

---

More Travel News:

Antigua and Barbuda’s hospitality sector vaccination rate: Over 60% of employees vaccinated
Belize Tourism Board unveils redesigned Travelbelize.org
Embrace island time in the Bahamas with ease of air travel
New forecast signals long road to recovery for business travel