Virgin Atlantic is connecting New Yorkers like never before. To celebrate the arrival of its state of the art and most fuel-efficient aircraft – the A330neo - on its popular New York City to London route, for 24 hours only the airline will be launching a bright red hackney carriage. The taxi will bring to life touches of the airline's renowned premium service, leading innovation and customer experience design and connected features. Here for a limited time, Virgin Atlantic's "Taxi for Takeoff" will roam the streets of NYC delivering passengers to their destinations within Manhattan.

The Virgin Atlantic "Taxi for Takeoff" features elements of the personalized service New Yorkers seek out from the airline. Its iconic cabin crew and a surprise guest or two, will greet passengers with a Ruby Slipper mocktail and afternoon tea, served on board in every cabin on daytime flights from London to the US. The Virgin Atlantic "Taxi for Takeoff" will feature wireless charging pads and a large seatback screen to enjoy "in flight" entertainment, in a nod to the amazing experience on board the A330neo.

Two round trip tickets from New York City to London will be up for grabs, along with an exclusive invitation to Virgin Atlantic's ruby 40th birthday celebrations in 2024, for those who spot Virgin Atlantic's "Taxi for Takeoff." Just snap a photo or video of the cab and tag @virginatlantic #TaxiForTakeoff on Instagram to enter.

Virgin Atlantic offers six daily flights from JFK to London Heathrow, including one daytime flight. In partnership with Delta Air Lines, the joint venture partners operate nine flights daily from NYC to London. Visit VirginAtlantic.com for more information.