Palladium Hotel Group has announced a sponsorship agreement with PBR (Professional Bull Riders), the world’s premier professional bull riding organization. This will be the Spanish hotel company’s first time sponsoring the fast-growing sport, adding to partnerships with NBA and MLB teams.

 

Sponsorship Highlights

Palladium Hotel Group and PBR will focus on digital assets and create a content series that will sum up the best moments of the winner of each “Unleash the Beast” event. Palladium Hotel Group also had digital assets in the PBR Global Cup, a five-nation international team tournament held at AT&T Stadium in Arlington, TX in February.

 

The partnership agreement follows Palladium Hotel Group’s recent announcements that the company will act as an official sponsor of the Brooklyn Nets for the 2019-2020 season and an official sponsor of the New York Yankees for three years. Together, the company’s partnerships with the New York Yankees, Brooklyn Nets and PBR represent the next step in its commitment to sports.

 

Palladium Hotel Group’s properties offer a wide range of sports facilities and activities for their guests, including fully equipped fitness centers with the latest technology, agreements with golf courses through the Palladium Golf seal, as well as basketball courts, beach volleyball, football fields, and paddle and tennis courts.

 

 

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