Paisly, LLC, JetBlue’s wholly owned travel subsidiary and tech-enabled managed travel services company, announced the addition of three new luxury cruise partners: Azamara, Seabourn and Regent Seven Seas Cruises. These additions are now available to customers through JetBlue Vacations, giving them access to more premium cruise options, while reinforcing Paisly’s commitment to providing personalized, loyalty-connected offerings for airline partners.

To mark this milestone, JetBlue Vacations has also launched a cruise sweepstakes in partnership with Royal Caribbean, one of its existing partners. Customers can now enter to win a cruise worth up to $4,999. The sweepstakes will run through December 31, 2025, with full details available at jetbluevacations.com/sweepstakes-cruise.

With these new partnerships, Paisly’s expanded cruise portfolio now allows JetBlue Vacations customers to access a wider variety of cruise experiences, from Azamara’s destination-focused itineraries and Seabourn’s small-ship luxury, to Regent Seven Seas’ all-inclusive voyages. These offerings are powered by Paisly’s proprietary platform, ensuring a seamless booking and fulfillment experience.

Cruises done differently

Paisly oversees every aspect of cruise fulfillment in-house, from supplier relationships to customer support. Its signature Plane to Port Commitment provides peace of mind by protecting customers in the event of flight delays that could cause a missed departure when purchasing a JetBlue flight + cruise as part of a JetBlue Vacations package. If needed, Paisly will rebook the cruise, fly the customer to the next port, or arrange an alternate vacation.

Customers who book cruises, either as a package or standalone, through JetBlue Vacations can earn TrueBlue points and tiles, while also receiving rewards from the cruise line, making it easy to double dip on loyalty benefits. Paisly powers the booking experience and leverages flight, loyalty and behavioral data to deliver personalized offers in real time, with 24/7 support through its Helpful Humans team.

As demand for cruise travel continues to grow, Paisly remains focused on building a fulfillment model that supports scale, personalization and operational control. United Airlines will begin offering cruise products through Paisly beginning in 2026.