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March 9 2025 / 08:19 PM
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JetBlue Airways
The first new concessions are set to open in 2025

JetBlue, The Port Authority of New York and New Jersey and Fraport USA, manager of John F. Kennedy International Airport’s Terminal 5, announced a major refresh of the airline’s flagship terminal. The addition of more than 40 new concessions, and new amenities, including art installations and a redesigned center concourse inspired by New York’s iconic parks, will create a unique New York sense of place and an elevated customer experience. The first new concessions are expected to open throughout 2025, with the terminal improvements completed by the end of 2026.

JetBlue’s Terminal 5 improvements, which align with the Port Authority’s $19 billion overhaul of JFK Airport, will spotlight locally owned businesses, featuring beloved brands recognized by both New Yorkers and visitors worldwide. With more than 40 new concessions and customer experiences, including more than 18 new local food and beverage options, customers will have more options to enhance their time at JFK.

At the heart of Terminal 5, the center concourse will transform into a space inspired by the city’s famous parks. Lush greenery, park benches, concrete chess tables, and warm lighting provide city park charm for customers to relax before their next flight. The redesigned center concourse will also feature a dedicated space for pop-up experiences, interactive events, and live performances to highlight New York’s world-renowned culture.

Additionally, an art collection featuring more than 30 works by New York-based artists displayed throughout the terminal will transform Terminal 5 into a vibrant cultural destination. As a dynamic showcase of the city’s creativity, Terminal 5 will become a must-visit artistic experience of its own.

 

A flavor and feel of New York City

A mix of globally recognized and locally rooted operators will debut an exceptional array of offerings to the terminal, bringing in brands such as Eataly, The Halal Guys and Shake Shack alongside NYC hot spots such as Jacob’s Pickles, Tiki Chick, Serafina, Benetari’s, Gotham Burger, Birch Coffee, Nom Wah, Devoción, Mister Paradise, the Blind Barber, Leon’s Bagels, DiFara Pizza, Neir’s Tavern and much more. These chosen prime operators are dedicated to service and include HMSHost, Hudson Group, SSP America, OTG Management, M&R Concessions, WHSmith, Paradies Lagardere and Half Moon Empanadas.

As part of the federal airport concessions disadvantaged business enterprise (ACDBE) program, joint-venture partnerships between prime operators and ACDBEs allow for local and small businesses new to airport concessions to be paired with experienced prime operators. These ACDBEs are selected after demonstrating they have the financial capacity and business acumen for the rigorous airport environment. As joint-venture partners, ACDBE firms will learn how to operate concessions at an airport while also strengthening their position in the business community.

 

Local and ACDBE businesses selected as joint-venture partners

  • Neir’s Tavern (Queens)
  • Brooklyn Tea Seller (Brooklyn)
  • Sugar Hill Creamery (Manhattan)
  • Nana’s Love (Queens)
  • Ranchito Salvadoreno (Queens)
  • Neat Rules Hospitality (Manhattan)
  • Byrd Retail Group (Brooklyn)
  • The Nourish Spot (Queens)
  • Sullivan Hernandez Group (Nassau County)
  • M&R Concessions (Queens)

The Terminal 5 project represents an investment in the local community and in New York City. From construction to business partnerships, the project will create jobs, contributing to economic growth and supporting small businesses. JetBlue, Fraport USA, and the Port Authority are actively collaborating with the JFK Redevelopment Community Advisory Council to ensure that the investment in Terminal 5 enhances economic growth and opportunities in the communities surrounding the airport. The partnership is committed to fostering local business engagement, job creation, and long-term economic vitality that extends beyond the terminal walls.

Since opening Terminal 5 in 2008 and expanding it in 2014, the terminal has been recognized for its customer-focused design and amenities. Today, it serves 165 JetBlue flights and more than 35,000 customers per day.

As JetBlue continues its investment at JFK — including growth through the new Terminal 6, which will seamlessly connect with Terminal 5 and a forthcoming customer lounge — these improvements ensure that the airline’s flagship terminal remains a premier destination worthy of the incredible city it’s inspired by.

Mar 09, 2025

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