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November 23 2024 / 08:07 AM
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Alaska Airlines
Two beloved Pacific Northwest brands come together to create the ‘Cloud Cruiser,’ a co-branded IPA now being served 30,000+ feet in the air and in select Lounges

Photos by Ingrid Barrentine

 

Alaska Airlines is now serving its first-ever custom craft beer exclusively brewed for the carrier by Seattle-based Fremont Brewing. Alaska’s newest IPA will be offered complimentary in First and Premium Class, for purchase in the Main Cabin and served in select Lounges.

Fremont Brewing, which crafts small batch artisan beers in the Fremont neighborhood of Seattle using the very best local ingredients, worked closely with Alaska to produce a variety of blends to taste test 30,000 feet in the air before both companies chose the bright orange, melon and tropical notes of the brewery’s India pale ale. 

The uniquely designed can showcases an Alaska Airlines 737-8 MAX soaring among the clouds above a retro-inspired backdrop of snow-capped mountains, trees and water synonymous with Washington state. 

Alaska and Fremont creative artists worked collaboratively from brainstorming ideas for the co-branded can to the final drawing board. 

Feb 24, 2024

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