The Bahamas Ministry of Tourism, Investments & Aviation will launch a series of regional sales and marketing missions targeting one of its most lucrative and closely connected markets, Florida. A delegation led by the Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, will host events on 10 and 11 June, along with Director General Latia Duncombe and other senior officials.

With the Miami–Ft. Lauderdale DMA recording the highest number of U.S. arrivals in January and February 2025, and year-over-year growth continuing from key cities such as Miami, Fort Lauderdale, Orlando, Tampa and Boca Raton, officials are determined to harness this momentum to secure long-term growth, deepen trade partnerships, and showcase the latest tourism innovations and development plans. 

Following the launch of its latest advertising campaign, It’s not one island, it’s a lifetime of them, the Ministry and destination stakeholders will emphasize that The Bahamas offers far more than a single getaway, inviting travelers to return repeatedly to discover the country’s rich diversity. The team will engage with a broad range of tourism industry professionals including wholesalers, travel specialists, journalists, potential investors, airlines, and corporate partners. These strategic meetings will offer valuable opportunities to build connections with product specialists, participate in in-depth discussions during Q&A sessions, explore new product developments, and experience authentic Bahamian culture firsthand—complete with local culinary delights, rhythmic music, refreshing cocktails, and a lively Junkanoo rush-out. 

For more information on The Bahamas, log on to bahamas.com.