Zel, the hotel brand created by Meliá Hotels International and Rafael Nadal, has commenced the year with new expansion projects, as previously announced at Fitur by Meliá's Chairman and CEO, Gabriel Escarrer. He disclosed the brand's upcoming destinations, with the second Zel project set to open on the Costa Brava this summer, followed by new hotels in Madrid, Sayulita (Mexico), and Punta Cana (Dominican Republic) in 2025.

Zel inaugurated its first hotel in Mallorca in 2023, establishing the unmistakable Mediterranean lifestyle as its hallmark. The success of this hotel has propelled the brand's growth, and it is currently underway with preparations for its next opening: Zel Costa Brava. The hotel, owned by Azora and formerly the Pola Giverola Resort, is situated amidst 35 hectares of nature, excellently located between Cala Pola and Cala Giverola, just minutes away from Tossa de Mar—an emblematic town in the Costa Brava and a privileged place to connect with the essence of the Mare Nostrum.

The hotel, featuring 214 rooms, is undergoing refurbishment to align with the brand's attributes and architecture inspired by outdoor living. It will showcase dynamic outdoor spaces and biophilic design, expressing the concept of "al fresco" living. Consistent with the brand's characteristics, the entrance to the resort will transform into an energetic patio, serving as the heart of the hotel—a meeting place for guests. It will house a specialty coffee corner, a concept store with products from local and international brands, a modern supermarket, lounges with reading and relaxation areas, and self-check-in kiosks. The hotel will also focus on providing a distinctive gastronomic experience and will feature renovated leisure, sports, and wellness facilities.