Visit California has issued an update to clear up any misconceptions about tourism and travel to the Greater Los Angeles Area following the recent wildfires in the state.

Thankfully, 98% of LA County was not in a burn area, and the city, along with its iconic sites and experiences, remain intact and accessible to visitors. 

For any tour operators, travel agents, or travellers in general unsure about whether now is a good time to visit LA, this message from Visit California CEO Caroline Beteta issued earlier this week provides clarity: 

Our message to travelers is simple: Now is the time to visit Los Angeles. As households across the country – and world – are planning their 2025 vacations, we want everyone to know that Los Angeles remains open and ready to welcome you. Ninety-eight percent of Los Angeles, including its iconic landmarks and attractions, remains untouched and fully prepared to welcome visitors.

The economic impacts of these wildfires are already becoming increasingly evident. One out of five California tourism-related jobs are in Los Angeles County, highlighting just how vital the tourism industry is to the region’s economy and recovery efforts. LA’s local businesses and residents depend on tourism, and there’s no better way to help the region recover than to plan a trip now.

In addition to the above, here’s a variety of resources that may also be useful:

• Visit California homepage – Refreshed content to help travelers plan confidently
• Travel Alert – Current facts and conditions from local authorities
• Real-time FAQ for traveling to LA – Active travel and planning updates
• Support relief efforts – Opportunities to financially support recovery
• LA Hero stories – Inspiring tourism industry contributions to the community