Princess Cruises has implemented what it calls a dramatic shift in its pricing strategy.

Rather than the industry-standard of discounted prices as departure dates get closer, Princess is going the opposite direction: prices for 2024 and 2025 cruises are now set at their absolute lowest and will increase going forward.

Princess will also price-match. To underscore its commitment to providing the most competitive pricing in the industry, the cruise line’s new Best Price Guarantee means the brand will match any lower price found for the same cruise and stateroom category.

If a traveller is unsure of departure date, Princess Promotions will allow them to secure current pricing for a future vacation without locking in the specific dates or itinerary.

Terms, conditions and restrictions can be found at princess.com.

Princess has also announced lower prices for third and fourth passengers sharing a stateroom. Four guests sailing in a balcony stateroom on a seven-day Regal Princess Caribbean cruise departing March 17, 2024 from Galveston can sail from US$600 on average per person (taxes, fees and port expenses not included, and prices may vary based on cruise itinerary and stateroom category).

Source: Travelweek