With the buzz surrounding Taylor Swift's new album announcement and speculation of another tour, plus other large tours and music festivals occurring, it's evident that we are in the music tourism era. Squaremouth, the nation's largest travel insurance marketplace, shares insight into the growing music tourism industry and how travelers can protect their investments.

According to a report by Yahoo Finance, the Music Tourism Market is projected to reach over $250 billion by 2030, marking a 163% increase over the $95B valuation in 2024. Music tourism, however, is not a cheap hobby. The New York Times reported in March 2025 that rising ticket prices are "busting Gen Z's budgets," underscoring the growing financial stakes for fans traveling to see their favorite artists.

With this in mind, it's crucial for travelers to protect their investment in case something happens.

If you plan on traveling to a ticketed event in 2025, here's how to prepare:

• Protect Your Trip Expenses: Trip Cancellation and Trip Interruption coverages are ideal for ticketed event travel. They can cover the costs of tickets, flights, and other prepaid expenses related to the event if you can no longer take your trip due to an illness, delayed flight, inclement weather, or other major travel disruption.
• Get Overseas Medical Coverage: Most primary healthcare plans don't offer coverage outside the U.S. If your event is abroad, travel medical insurance can provide coverage in case of an emergency during your trip.
• Stay Organized and Keep All Documentation: If you need to file a claim with your travel insurance provider, you must provide specific evidence and documentation. Be sure to keep record of your travel details, ticket receipts, booking confirmations, and travel supplier communications.

As the music tourism era grows, protecting those once-in-a-lifetime trips becomes just as important as the tickets. Squaremouth helps fans quote, compare, and buy travel insurance to find the best coverage for their needs.