Global tourism kept moving in the first half of 2026, but the pace slowed considerably as conflict, higher costs and economic uncertainty weighed on travel demand.

According to the latest World Tourism Barometer from UN Tourism, an estimated 690 million tourists travelled internationally between January and June, about three million more than during the same period in 2025.

Global arrivals increased 2% in the first quarter before declining 1% in the second quarter. April arrivals fell 3%, a drop UN Tourism attributed largely to the Easter calendar shift and the impact of the Middle East conflict.

June was also weaker, with global arrivals down 3%. Western Europe recorded a 6% decline during the month, partly due to heatwaves in some destinations, while South-East Asia was down 5% amid softer demand from Asian markets, geopolitical tensions, Middle East air disruptions and higher travel costs. 

“The latest data shows a sector absorbing real pressure and finding a way forward. Tourism has not stopped growing, but that growth is fragile. The Middle East situation has touched destinations far beyond the region itself and serves as a clear reminder that, in such a connected world, resilience needs to be built everywhere and not just when a crisis begins,” said Shaikha Al Nuwais, UN Tourism Secretary-General.

Regional Results Mixed

Africa led growth in the first half of 2026 with international arrivals up 4%, followed by Europe at 3% and the Americas at 2%.

Asia and the Pacific recorded 1% growth, though arrivals remained 11% below 2019 levels. North-East Asia was up 3%, while South Asia declined 5% and South-East Asia fell 1%.

The Middle East posted the sharpest decline, with arrivals down 22% over the six-month period as the region was directly affected by conflict.

UN Tourism said air traffic disruptions gradually eased in May and June following the announcement of a ceasefire, allowing some routes to reopen and supporting an uneven recovery in consumer confidence.

2026 Outlook Revised Lower

UN Tourism has now lowered its forecast for international tourist arrivals in 2026 to growth of between 1% and 2%, down from its January projection of 3% to 4%.

The agency said the final outcome will depend on the duration of the conflict and its impact on oil prices and inflation.

At the same time, travellers are expected to continue looking for value, with more opting for trips closer to home or within their own countries as elevated prices and uncertainty shape travel decisions.

Source: Travelweek