More ships, new brands participating and more opportunities to experience the industry’s premier river cruising event.

What:

The American Society of Travel Advisors (ASTA) is pleased to announce that registration has officially reopened for the highly anticipated 2026 River Cruise Expo, taking place March 11–15, 2026, in Amsterdam, Netherlands.

Thanks to the outstanding efforts of ASTA’s Business Development Team in collaboration with officials at the Passenger Terminal Amsterdam, additional docking space has been secured to allow a record of 15 river cruise ships and more attendees to join the Expo than ever before.

Why it matters:

The 2026 River Cruise Expo isn’t just growing in size—it’s evolving in impact. With Celebrity Cruises and Trafalgar Tours making their river cruise debut at the supplier trade show, attendees will get an exclusive first look at new players entering the market. An expanded two-day General Session focused on selling river cruises will also deepen the educational value for attendees. From the mainstage, Elizabeth Gilbert, bestselling author of Eat, Pray, Love, will deliver an inspirational keynote following the release of her highly anticipated upcoming memoir. Capping off the event, ASTA's Senior Vice President of Business Development, Sarah Little, will be honored as the Godmother of AmaWaterways’ newest ship, AmaSofia, during a special christening ceremony—adding a meaningful moment of celebration to this standout industry gathering.

Who:

ASTA members who were unable to secure a spot due to original event capacity selling out in April, 2025.

Where to register:

Registration is limited. To take advantage of this second chance to attend, register here.

For more information:

About | ASTA River Cruise Expo 2026