Hilton continued expanding at record-levels in the Caribbean and Latin America (CALA) in 2024, adding more hotels than ever to its portfolio, signing an unprecedented number of new deals across every segment, entering new markets, and launching new brands. Hilton has nearly 280 hotels in CALA, across more than 30 countries and territories and a pipeline of over 130 hotels, the largest in its history in the region.

Hilton’s accelerated expansion in CALA during 2024 was fueled by the value of its award-winning brands and the expertise of its local development team. While the company’s growth spanned the entire region, a strategic focus on the Caribbean, Mexico and Brazil drove significant momentum in these markets. In the Caribbean, Hilton plans to nearly double its presence, adding 35 additional properties to its current portfolio of over 45 hotels. Hilton surpassed the 100-hotel milestone in Mexico and has nearly 40 additional hotels and resorts planned, including the recently announced Conrad Los Cabos. Over the past three years, Hilton has more than doubled its presence in Brazil, expanding to 25 hotels and aims to nearly double this number again, with approximately 20 hotels planned over the coming years.

2024 by the numbers

Record-breaking portfolio growth

In 2024, Hilton added the greatest number of hotels in the company’s history in the Caribbean and Latin America, adding more than 60 new properties. In particular, the company dramatically expanded its luxury portfolio including an exclusive partnership with Small Luxury Hotels of the World and broadening its lifestyle offering as guests increasingly seek unique experiences and sought-after destinations around the world. Conversions remained a key growth driver, accounting for nearly 60% of the company’s openings in the region.

New markets

Hilton expanded to five new countries and territories in CALA, enhancing its presence and providing more options for travelers. The company debuted in Paraguay with Palmaroga Hotel Asuncion, Tapestry Collection by Hilton; Bonaire with Delfins Beach Resort Bonaire, Tapestry Collection by Hilton; and as a result of its new exclusive partnership with Small Luxury Hotels of the World, Turks and Caicos Islands, St. Vincent and The Grenadines, and Antigua and Barbuda. 

Brand milestones

Hilton’s award-winning brands celebrated significant market firsts and milestones. Motto by Hilton debuted in South America with an opening in Cusco, Peru. DoubleTree by Hilton premiered in Argentina and Ecuador with new hotels in Buenos Aires and Guayaquil. Tru by Hilton Cali Sur introduced the brand in Colombia. Curio Collection by Hilton launched in Dominican Republic with the addition of Hotel Santiago and in Puerto Rico with Palacio Provincial San Juan in the coveted Old San Juan district. 

2025 and beyond

Zemi Miches All-inclusive Resort, Curio Collection by Hilton

Unprecedented pipeline growth

Hilton’s development efforts in CALA achieved historic results in 2024, with a year-end pipeline of more than 130 projects, including more than 50% already under construction. Hilton signed more than 40 new agreements in the region in 2024, representing approximately 6,000 rooms of future growth that will boost Hilton’s presence in strategic segments, including luxury, lifestyle and resorts; expand its reach in key markets including Brazil and Mexico, among other key destinations; and introduce new brands across the region. Conversions represented nearly 30% of the signings in 2024 in the region and will continue to be an important driver of growth.

In the first half of 2025, Hilton will open the highly anticipated Waldorf Astoria Costa Rica Punta Cacique and Zemi Miches All-inclusive Resort, Curio Collection by Hilton, followed by the debut of Tru by Hilton Chillan Ferrat in Chile and Hampton Inn by Hilton St. Thomas, which will represent Hilton’s entrance into exciting new destinations.

Waldorf Astoria Costa Rica Punta Cacique

A future of luxury and lifestyle

Hilton is on the brink of extraordinary growth in the luxury and lifestyle segments with nearly a third of hotels in the region’s pipeline in these categories and with Conrad Los Cabos and Waldorf Astoria San Miguel de Allende expected to open in 2027, further underscoring Hilton’s expansion in the luxury market. 

In the lifestyle segment, Hilton has more than 25 hotels planned across approximately 10 countries and territories to meet the increasing demand for culturally relevant, distinctive experiences in diverse destinations, including Brazil, Costa Rica, Dominican Republic and Trinidad & Tobago.

Waldorf Astoria Costa Rica Punta Cacique

Unstoppable flagship and focused service brand growth

Hilton’s flagship and focused service brands are experiencing unstoppable growth. Hilton Hotels & Resorts brand signing highlights include Hilton Tijuana and Hilton Medellin, both planned for 2026, and a dual-branded project that will include Hilton Georgetown and DoubleTree by Hilton in Guyana, marking Hilton’s debut in the country. 

Focused service hotels also remain a major growth driver. Powerhouse brands Hampton by Hilton and Hilton Garden Inn continue to grow at a steady pace, while Tru by Hilton, which launched in CALA in 2022, has seen breakthrough growth and is now one of the largest brands in Hilton’s pipeline in the region. 

Hilton will also introduce its award-winning, extended-stay brand, Home2 Suites by Hilton in the Caribbean and Latin America, with two new hotels signed in Mexico and several other deals in advanced negotiations across multiple markets.

Spark by Hilton also is ready to launch in CALA in 2025 and will transform the premium economy segment in the region by offering guests and owners value, quality and consistency. Hilton is actively engaged in negotiations for multiple Spark by Hilton hotels across the region.