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Hard Rock Hotels
Plans for the launch and significant redevelopment of Hard Rock Hotel & Casino Atlantic City.

Hard Rock International officially announced the completed acquisition as well as unveiled plans for the launch and significant redevelopment of Hard Rock Hotel & Casino Atlantic City. The former Taj Mahal building will undergo an all-encompassing $375 million renovation and reopen in summer 2018. The upcoming Hard Rock Hotel & Casino Atlantic City is situated on 17-acres of prime Boardwalk real estate, offering vast views of the city and Atlantic Ocean.

The partnership between Hard Rock International and the Morris and Jingoli families will create more than 1,000 jobs during construction and 3,000 permanent jobs. Since the transaction, Hard Rock has already hired 23 employees as it sets out to bring the once iconic property back to life.

Hard Rock Hotel & Casino Atlantic City will offer a range of gaming opportunities with 2,400 slots and 130 table games. Additionally, the casino will boast an entirely redesigned interior with first-class food and beverage concepts. Hard Rock Cafe Atlantic City will move to a new 400-seat venue, including an improved stage and central location within the property featuring beach access. Hard Rock Hotel & Casino Atlantic City will become the premier entertainment destination with live music, sporting events, conferences and shows with two separate arenas offering more than 7,000 seats total.

The entrance of Hard Rock Hotel & Casino Atlantic City will be completely reimagined, beginning with updating the existing facades along Pacific Avenue, at the resort entry, porte cochére and along the world-famous Atlantic City Boardwalk. Upon arrival, guests will enjoy a new check in experience and lobby lounge. Guestrooms and suites will undergo a complete renovation and redesign to offer lavishly appointed rooms in a setting that is anything but uptight. Meeting space will be updated to accommodate both large conventions and smaller events.

A full-service spa will feature relaxing and recharging treatments, and The Sound of Your Stay music amenity program will offer complimentary in-room Fender guitar checkouts. The property’s design will feature museum-like displays adorning the walls. Memorabilia for the hotel will be carefully hand-selected with a focus on contemporary musicians and artists who call New Jersey home.

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers products for the varied aspects of life – work, play and personal sanctuary.

For additional information on Hard Rock International, please visit hardrock.com

Jul 21, 2021

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