G Adventures has acquired small group youth travel specialist, TruTravels. The TruTravels deal is the latest acquisition to be made by G Adventures, which also acquired British brands Travelsphere, Just You, Swan Hellenic and Page & Moy in January 2017.

TruTravels is based in Surrey, UK and was co-founded in 2012 by entrepreneurs Joe Fallon and Mark Pope who will continue to run the company as partners and minority shareholders.

While the acquisition broadens G Adventures’ reach into the youth travel sector, the company’s founder, Bruce Poon Tip, says he wants to emphasize that TruTravels will remain ‘tru’ to its own unique brand identity, style of trip delivery, and way of communicating with their customers, who predominantly fall into the 18-25 year old demographic.

TruTravels’ co-founders Joe Fallon and Mark Pope say the new partnership means achieving their dream of becoming a global operator faster and more efficiently, as they now have access to the supply chain and distribution networks G Adventures has built over the past 28 years of operation.

As well as helping TruTravels grow this network, G Adventures says it will be supporting TruTravels in increasing their supply chain access, as well as with shared resourcing in areas such as technology, talent acquisition and finance.

To learn more about G Adventures, please visit gadventures.com