Fairmont Hotels & Resorts has debuted a new and unforgettable chapter in its storied 100-year plus history, Experience The Grandest of Feelings, a global brand campaign that pays tribute to the tangible echoes of the luxury brand's historic origins while also imparting a refreshed vision and stirring images of adventures yet to come. The visionaries who made history in creating Fairmont's first hotels and those who continue to preserve and protect the abundant natural landscapes wherever Fairmont resides is a key theme throughout the creative of the campaign.  The tradition of thoughtful hospitality amid spectacular scenery around the globe firmly roots the brand in nature and its preservation. 

Directed by world-renowned director Nathalie Canguilhem, the campaign showcases five iconic locations: Montreux, Switzerland / Fairmont Le Montreux Palace; New York City / The Plaza, A Fairmont Managed Hotel; Alberta, Canada / Fairmont Banff Springs; British Columbia, Canada / Fairmont Hotel Vancouver; and the breathtaking landscapes of South Africa. A transformative voyage takes hold through pristine nature and grand elements - connecting places of historic beauty with modern sensibilities and the dreams of a new generation of travelers.

Academy Award winning actress and UNICEF Goodwill Ambassador Susan Sarandon stars in the role of global brand ambassador. With a remarkable film career and reputation of being authentic, caring and promoting positive change, she was a natural choice for Fairmont, having a shared  spirit of adventure, timeless sophistication, empowering purpose, and a passion for thinking globally and acting locally.  Fairmont also shares Ms. Sarandon's commitment to environmental concerns, and her passion for exploration. Symbolically, she opens and closes the campaign, serving as a guide through the entire transformative journey.

Fairmont's pioneering approach to hospitality extends to its mission for preserving and protecting the landscapes it calls home. A remarkable 30 years ago, Fairmont became the first luxury hotel brand with a comprehensive and global sustainability program, that now forms part of Accor's Planet 21 program.  Safeguarding the planet's star-studded skies, snow-capped mountains, treasured forests, and beyond blue waters so they remain spectacular is of the utmost importance to the entire Experience The Grandest of Feelings platform.

The campaign will debut in markets worldwide aimed at inspiring that collective curiosity that drives guests to journey in search of new surroundings: a new restaurant that transports them across the globe in one bite, a scenic view shared amongst strangers, an unexpected cultural experience that still proves how much we all have in common. Travel brings us all together and only Fairmont truly evokes those feelings of grandeur set amongst a determined purpose to preserving nature.

In the coming months, Fairmont Hotels & Resorts locations across the globe will also debut "The Grandest of Escapes Exclusively by Fairmont" offers that will bring to life the imagery and ethos of the creative through a series of exciting once-in-a-lifetime experiences.