The Caribbean Tourism Organization (CTO) has announced a strategic partnership with the Travel & Adventure Shows, the largest series of travel shows in the United States. The collaboration represents a significant step in amplifying the visibility of Caribbean destinations in key U.S. markets and strengthening the region’s position as a leading travel and tourism destination.

For over two decades, the Travel & Adventure Shows have connected more than 2.7 million travel enthusiasts, 16,500 travel advisors, and thousands of travel media with over 5,800 global exhibitors, influencing over $7 billion in annual travel bookings. The series, hosted in nine major U.S. cities, is known for showcasing diverse destinations, experiential travel, and leisure opportunities to an engaged audience of consumers and travel professionals.

The agreement will provide CTO with a robust platform to engage directly with travel enthusiasts, industry professionals, and media at five events in 2025, including Atlanta, New York, Chicago, Dallas, and Washington, D.C.

CTO will have a dedicated booth at each show and provide its members with exclusive opportunities, including discounted booth rates and marketing visibility.