Club Med is sharing details of its Amazing Family concept, a new family-oriented, in-resort branded program, and the insights from a research project that led to the creation of the program.

 

Multigenerational

Through a multigenerational family vacation research study, Club Med found the overarching sentiment across families surveyed is that "family togetherness" and "intergenerational bonding" are the two biggest drivers for both choosing a vacation and evaluating it.

As a response to the research results, Club Med developed the Amazing Family concept to provide weekly activities designed to give multigenerational families the opportunity to bond, create shared memories, spend time together, reconnect and bring home new passions.

 

 

The Amazing Family Program

The Amazing Family program is categorized into 5 activity times, each with their own uniquely themed offerings and are part of the all-inclusive vacation package.

The categories include:

1. Time to Splash – focusing on all things “water fun” (i.e., slip and slides, water volleyball, splash zones)

2. Time to Play – participating in childhood-favorite games (i.e., giant-sized family board games)

3. Time to Quest – solving mysteries and challenges as a family (i.e., treasure hunts)

4. Time to Recharge – relaxing activities for all ages (i.e., family yoga classes, story time)

5. Happy Family Time – dedicated times for parents and children to participate in resort sports and activities together (i.e., family trapeze classes, archery, kayaking, pickleball)

 

Their goal is to encourage families to put their phones down, disconnect from everyday stressors and reconnect with their families to create lasting memories.

Club Med resorts are built with multigenerational families in mind and are equipped with the finest amenities and activities, at no extra cost.

 

 

The Test

Within the North American and Caribbean segment for Club Med, the Amazing Family concept began its testing phase in Club Med Punta Cana in May 2019.

Since then, the program has officially rolled out in Punta Cana, and will expand to three other resorts shortly:

• Club Med Caravelle (October 2019)
• Club Med Cancun Yucatan (November 2019)
• Club Med Michès Playa Esmeralda (November 2019)

The concept will be featured in more than 30 resorts worldwide by 2021, including both beach resorts and ski resorts.

 

 

Special Inclusions

When Club Med Michès Playa Esmeralda, the first Club Med Exclusive Collection resort in the Americas, opens November 23, 2019, its Amazing Family program will also unveil a hands-on family community garden ("Little Gardeners' House").

This is where parents and children will be able to learn about planting, recycling and composting, and then put the theory to practice. The garden will provide a fun, immersive experience for all ages, while still providing an educational and sustainability-minded activity for children.

 

 

The Experts

To ensure the success of the program, Club Med created new Amazing Family positions. Each resort will have at least two dedicated family entertainment experts whose sole responsibility will be to animate the program and encourage families to spend time together during their vacation.

 

 

For more information, please visit clubmed.us

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