Virgin Voyages is celebrating the start of 2025 and Wave season with the strongest future bookings and revenue growth in the company’s history.

The first three weeks of the year brought record-breaking bookings and a nearly sold-out Q1 for the cruise line.

Revenue is up 60% year over year. There’s also a 40% jump in new bookings. The cruise line is also reporting stronger than anticipated future bookings for Brilliant Lady, set to debut this September.

Saverimuttu noted that Virgin Voyages is seeing strong repeat rates – up to 60% – on some voyages.He said Virgin Voyages is also consistently evolving its product, including a strong Groups program that was shaped from First Mates’ feedback, and offering advisors competitive commissions.

Virgin Voyages is also offering a longer runway for bookings with open inventory available to book two years in advance, in response to travel advisor and consumer feedback. With this also comes stronger booking incentives for First Mates, pay in full discounts and access to early itinerary drops and stable pricing, something the brand has worked to deliver.

Source: Travelweek