Small-group touring company Back-Roads Touring Company has rebranded in North America as Blue-Roads Touring Company. North American travellers are placing a premium on authentic experiential-based travel, which has been its prime focus for more than three decades.

The operator was founded as the Back-Roads Touring Company in 1986 and built its brand and reputation through its UK and France tours, with a focus on battlefield tours.

 

North American Market

Back-Roads is seeing considerable interest from North American passengers. The new Blue-Roads  name is inspired by American historian William Least Heat-Moon. He set out on a 13,000-mile journey with his Rand McNally atlas and vowed to take only blue routes.

He coined a new phrase: blue roads. Focusing on quality over quantity, Blue-Roads takes travellers off-the-beaten-path. From truffle hunting in LaBelle, France to a visit to Switzerland’s last alphorn-maker’s workshop.

The brand is also a leader in culinary experiences. It takes food-lovers to hidden-gem restaurants and beyond. For example, a tour to Tenuta Seliano, a farm in Capaccio-Paestum, Italy, where guests watch a baronessa make fresh mozzarella and participate in farm-fresh cooking classes.

 

Small Tours

There is a maximum of 14-to-18 passengers per tour. Groups travel in specially built mini-coaches like Mercedes-Benz Sprinters while staying in properties that mirror the local surroundings. From charming boutique hotels to majestic castles.

As part of the rebrand, Blue-Roads is launching a new website. It has created new social channels and marketing collateral which speaks to the North American traveller’s unique needs.

 

For further information on Blue-Roads Touring Company, please visit blueroadstouring.com