Accor has always innovated, adapted to new trends and stayed ahead of the curve—that is its strength. And its agility and flexibility paid off when the Covid-19 crisis hit the hospitality sector with unprecedented force.

Before the pandemic, the global hotel & resorts industry already generated around 1 trillion US dollars a year. Now, health restrictions are gradually easing worldwide, and Accor is consolidating their business model in this segment, which is expected to bounce back strongly and grow 22% by end-2021 (CAGR 2017-2021). In a recent global Accor guest survey, 83% of respondents said they were likely to plan a leisure trip in the coming months. Almost three-quarters of them said they would choose domestic destinations, and all confirmed that health and safety measures would be a priority for their next hotel stay. It is therefore safe to say that leisure travel promises to make a robust recovery. Accor is reinforcing its strategy in this sector and unveiling new offers to meet the surge in demand.

A firmly-established leisure segment leader

With a portfolio of over 40 world-renowned brands, Accor is already a leader in the leisure hotel sector. Over 4,000 of Accor's 5,100 hotels & resorts worldwide are ideally-suited to leisure travelers. Accor's global network boasts more than 370 resorts, more than 10,000 restaurants and bars, nearly 600 spas, in excess of 800 hotels with swimming pools, 1,000 plus in-hotel sport and fitness rooms, over 300 establishments with golf courses, 300 kids’ clubs, etc.

Now, Accor's objective is to bolster their leisure offering with unrivalled experiences in sport, culture, wellness and entertainment. The culinary destinations offerings of iconic brands like Mama Shelter or Mondrian, as well as the emblematic wellness programs of brands like Raffles, Fairmont, Pullman or Swissôtel, will be real springboards for the company's Leisure activities.

All over the world, Accors' brands are also known for their individual expertise and leisure offering. Rixos’ resorts, for example, offer all-inclusive stays with a wide choice of entertainment and sports activities. Banyan Tree, on the other hand, focuses on luxury experiences that respect local traditions.

Accor boasts iconic leisure flagships across the world, with Fairmont Château Whistler (Canada), SLS Dubai (United Arab Emirates), Novotel Megève Mont-Blanc (France), Pullman Oceanview Sanya Bay Resort (China), Rixos Water World Aktau (Kazakhstan), Raffles Bali (Indonesia), Sofitel Sydney Darling Harbour (Australia), and more.

Accor's leisure hotel portfolio continues to grow, with new openings like Fairmont Rio de Janeiro Copacabana and Banyan Tree Doha, and a substantial hotel pipeline for the next few years.

Bolstering Accor's leisure offering

Accor has a powerful, agile network and are drawing on it to prepare for the rebound in travel and consolidate their leadership position in the leisure segment. Accor intends to offer their guests ever-more personalized, seamless experiences, with targeted deals and inspiring advertising campaigns.

For example, Accors' recent Unveil the World campaign incites guests to rediscover the joy of travelling thanks to the company's ALLSAFE label, affordable rates and flexible booking. It kicked off with a commercial that sees dust covers removed from iconic monuments around the world and encourages guests to make the most of their holidays. Accor's resorts are also spotlighted in the new ALL Resorts platform, which is part of the company's 68-million-member loyalty program, ALL – Accor Live Limitless. ALL Resorts offers unique deals in over 310 resorts, from luxury to economy. And ALL members can enjoy even more benefits including bonus points and greater booking flexibility.

Accor regularly launches country-specific deals, like golf stay packages and staycations (stay in or near the residence)., to better address local needs and promote Accor establishments in their home markets.