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Travel & Selling Tips / Top trending summer destinations in the US for 2026
From outdoor escapes and regional favorites to cultural hubs and unexpected hot spots

From outdoor escapes and regional favorites to cultural hubs and unexpected hot spots, these destinations are seeing the biggest increases in search by travelers visiting hilton.com — signaling where they are looking to travel this summer as America celebrates its 250th anniversary.
According to Hilton’s 2026 Trends Report, 71% of Americans plan to drive on their next vacation.
As travelers look ahead to summer 2026, Hilton search data reveals destinations where travelers are looking for longer, more immersive stays. An internal analysis of year-over-year search growth highlights where U.S. travelers are most interested in spending five days or more between May 21 and September 7, 2026, compared to the same period last year.
Top 10 U.S. regions to visit this summer + where to stay

1. Central Florida
Dive into summer at Conrad Orlando with its chaise lounges, daybeds, and private cabanas. Situated on the North Shore of Evermore Bay, featuring an 8-acre crystalline lagoon and surrounded by 20-acres of white sand beach, Conrad Orlando feels like an escape from busy theme parks and a retreat to tropical paradise.

2. California Wine Country
Experience the California sunshine at the newly opened 203-room Casa Mani Resort Napa Valley, Curio Collection by Hilton, situated between rolling vineyards and Downtown Napa. This June, the hotel will introduce the nationally acclaimed BOA Steakhouse to Napa for the first time and the relaxing The Spa at Casa Mani.

3. Madison, Wisconsin
Graduate by Hilton Madison blends Wisconsin traditions and campus legends with creative interiors and college nostalgia. Just one block from State Street, Lake Mendota, and the University of Wisconsin campus, the property is perfect for exploring Madtown’s best. Enjoy inspired guest rooms, a rooftop bar and restaurant, and signature Graduate touches.

4. Montana
Located in West Yellowstone, a mile from the park’s west entrance, Starlite Yellowstone, Tapestry Collection by Hilton reimagines the classic national park lodge with a modern, family friendly approach. The property pairs contemporary design with playful amenities, such as an indoor swimming pool, water slide and game room.

5. Mobile, Alabama
Located in the heart of downtown, Hampton Inn & Suites Mobile – Downtown Historic District is located near major attractions, from the Gulf Coast Exploreum Science Center to the Mobile Carnival Museum. Guests can start the day with Hampton by Hilton’s signature complimentary breakfast, cool off mid‑day in the outdoor pool, and enjoy a comfortable stay with pet‑friendly accommodations available.

6. San Antonio, Texas
Signia by Hilton’s first Texas property, Signia by Hilton La Cantera Resort & Spa boasts five pools, a kids’ camp, Loma de Vida Spa & Wellness, and La Cantera Golf Club. Guests will feel immersed in a refined Hill Country aesthetic, inspired by the rolling hills, native landscapes, and timeless spirit of Texas with access to nine restaurants and bars, each celebrating Texas-inspired cuisine.

7. Western North Carolina
Nestled between the majestic Blue Ridge Mountains and the Great Smoky Mountains, AutoCamp Asheville offers elevated outdoor accommodations for travelers who want to enjoy nature without giving up modern style and comfort. Guests can choose from a variety of accommodation options including AutoCamp’s iconic Airstream suites and all‑new Bambi Suites—perfect for solo travelers or couples—each designed as a stylish home base for exploring Asheville’s booming local art scene, enjoying craft beers, or exploring dozens of hiking trails to experience the calm of North Carolina.

8. Ohio
Located near the Rock & Roll Hall of Fame, Huntington Bank Field, and Rocket Arena, the recently renovated Hilton Cleveland Downtown offers easy access to the city’s top attractions, along with floor-to-ceiling views of Lake Erie or the skyline. Bar 32, the hotel’s rooftop bar, features craft cocktails and expansive sunset views. Newly opened, The Club at Hilton introduces a premium, all-day dining and exclusive club experience with refined food offerings, impressive mixology, hand-crafted coffee drinks, and thoughtfully designed spaces for focused work or relaxed conversation.

9. Virginia
Rising 36 stories above the Potomac River with 331 contemporary guest rooms, Hilton Arlington Rosslyn The Key makes guests feel at home with on-site dining, a modern fitness center, and fantastic views of Washington, D.C. and the surrounding area. This property is just minutes from Georgetown and the perfect spot to explore the Capital City.

10. Oklahoma City, Oklahoma
The Skirvin, a Hilton Hotel, fuses rich history with modern sophistication. Known as “The Crown Jewel” of Oklahoma City, the recently renovated 225-room property has hosted presidents and celebrities. Guests can enjoy dining at Perle Mesta, home to Oklahoma’s only James Beard Award-winning chef, Andrew Black.
Search data based on biggest increases in search data year-over-year from May 21 – Sep 7, 2026 of stays for 5 days or more in the United States.









