Families looking for sunshine without the splurge can find the perfect blend of playtime and price-conscious perks at Horseshoe Bay Resort, part of the Crescent Hotels & Resorts Latitudes collection. The lakeside destination is delivering more play and less pay with its year-round "Kids Stay, Eat & Play Free" package, proving unforgettable family vacations don't have to come with a hefty price tag. Starting now, children under 12 stay free with complimentary breakfast and dinner, along with a lineup of activities designed to keep the good times rolling from sunrise to sunset. With rates beginning at just $296 per night, families can create priceless memories while stretching their vacation dollars further.

Young guests will find endless ways to play, from a complimentary daily round at the championship-caliber Whitewater 18-Hole Putting Course, a par-72 zoysia grass course complete with bunkers, water hazards, and dazzling day-to-night play, to racking up high scores at the brand-new Whitewater Arcade. Each child receives a complimentary $25 game card to enjoy games for all ages and skill levels.

When it's time to make a splash, families can dive into North America's only Waterfront Floating Pool resting on Lake Lyndon B. Johnson (Lake LBJ) or stretch out on the Waterfront Beach. Kayak and paddleboard rentals, sand volleyball and Pirates Cove Playground promise all-day adventure. For thrill seekers ready to level up the fun, the resort also offers the inflatable slides and obstacle challenges of Splash Safari Aqua Park (additional fee) or the luxury charter fleet from Nautique for wakeboarding, tubing, waterskiing and scenic lake cruises.

Families will also find that some of the best memory-making moments come completely free. From charming exotic bird encounters and laid-back dive-in movie nights beneath the Texas sky to fireside s'mores after sunset, these simple pleasures spark laughter, connection and the kind of carefree traditions families return for year after year.

Great vacations deserve great meals and even greater value. At J's Restaurant, kids can dig into Texas Hill Country comfort fare, including the legendary Bad Donkey BBQ, with complimentary breakfast and dinner when dining with an adult. Meanwhile, Waterfront Bar & Grill pairs lakefront views with fresh seafood and bold Southern and Mexican flavors, plus the same kids-eat-free perk. Little diners can sip unlimited refills in their custom collectible parrot cup, a cheerful keepsake of their lakeside getaway.

The two-story Jungle Kids Club invites children ages three and up to climb, create and conquer everything from an indoor jungle gym to hands-on arts and crafts activities. Parents can take advantage of complimentary supervised childcare, giving them the freedom to explore their own vacation rhythm, whether unwinding at the Bayside Spa, perfecting their swing on championship golf courses, enjoying world-class racquet sports facilities and coaching or simply relaxing poolside with a refreshing drink in hand. For even more adventure, the Jungle Kids Club also offers enhanced Day Camp and Kids' Night Out programs (available for an additional fee) packed with themed activities and extended supervised fun.

Families can choose from a variety of accommodations, from classic rooms and suites in the Tower to Palm Villas and the newly available luxury Signature Residence condos, which feature spacious three-bedroom layouts with open floor plans. These comfortable, family-friendly accommodations ensure everyone can experience the excitement of a Texas Hill Country getaway in style.

For more information, please visit hsbresort.com.