Ultra-low fare carrier Frontier Airlines in partnership with Loyalty Status Co., is launching an exclusive offer for Southwest Rapid Rewards members looking for their new airline of choice. Now through April 30, Rapid Rewards members of any level can unlock FRONTIER Miles Elite Gold status though the end of the year for just $40, and begin enjoying numerous benefits including:

• A free carry-on bag
• Zone 1 Priority Boarding
• Priority customer care
• Free preferred seat selection
• Eligibility for complimentary upgrades to premium seating at time of check-in and UpFront PlusSM seating four hours prior to departure

Elite Gold status members additionally accrue miles and points at an expedited rate (14X per $1 spent on eligible Frontier purchases), making achievement of Elite Platinum and Elite Diamond status even easier. Coming soon, Platinum and Diamond members will begin receiving free*, unlimited companion travel. For a comprehensive list of Elite Status levels and benefits, click here.

To take advantage of this offer, consumers can visit frontier.getstatus.com by April 30 and provide their Rapid Rewards membership information along with payment of the $40 application fee.

Frontier Airlines has introduced sweeping changes to its product and customer service offerings, ushering in ‘The New Frontier.’ Among the enhancements is UpFront PlusSM seating, an upgraded seating option with extra leg and elbow room in the first two rows of the aircraft. Customers in UpFront Plus enjoy a window or aisle seat with extra legroom and a guaranteed empty middle seat. In the coming months, the airline will introduce free*, unlimited companion travel for its Elite Platinum and Diamond Status members. Debuting in late 2025, Frontier will also begin offering First Class seating on every flight, combining unmatched comfort and space at Frontier’s trademark affordable prices.

Frontier continues to innovate with its industry-leading frequent flyer program, FRONTIER Miles, which allows customers to ‘Get It All For Less.’ Members earn miles quickly and get rewarded for each dollar spent on Frontier products. Miles accrue based on dollars spent with a standard 10X multiplier: $1 = 10 miles, with multipliers increasing at every elite level up to 20X. Elite Status is attainable at only 10,000 miles and offers perks such as priority boarding, seat selection and free bag(s) depending on status level. Like the airline, FRONTIER Miles is also family friendly, offering easy family pooling of miles making it simple for families to enjoy rewards together. Joining is free.

*Does not include government taxes and fees starting at $5.60