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News / Wyndham Destinations survey reveals timeshare trend among millennials
What American millennials really want out of their vacations
According to a survey of 1,000 Americans from Wyndham Destinations, the world’s largest vacation ownership and exchange company, it found that 55% of millennials have vacationed in a timeshare.
A whopping 73% of millenials enjoyed the experience and 1 in 4 liked it so much they would consider buying one. Why? Timeshares provide the ultimate vacation experience: comfort, style and plenty of options.
Debunking Timeshares
The actual cost to buy a timeshare where owners can vacation for a lifetime can be less than the cost of one peppermint mocha coffee per day. It's a small price for resort-style amenities.Myth: timeshare owners can only vacation in one location during one week out of the year.
Wyndham Destinations provides flexibility for travelers to with 220 club resorts, 4,300 affiliated resort partners in 110 countries and 10,000 professionally managed vacation rental properties across North America.
Social Media Influence
Social sharing also leads the list of travel trends influencing destination decision making. More than 1 in 5 (22%) people say they would actually consider purchasing a vacation home based on its Insta-worthiness.Whether the property would look great in photos is very important. A vacation home limits snaps to one location. A better way to secure a lifetime of IG-worthy vacation moments in resort destinations across the globe? Buy a timeshare.
Key Trends & Statiistics:
50 Shades of Vacay
• According to the U.S. Travel Association, 63% of couples say that getaways are more likely to spark romance than a gift • 32% of Americans said that lack of privacy for 'sexy time' makes their leisure travel less enjoyable • According to ARDA, 71% of timeshare owners claim to have more sex with their partner while on vacation
Experience-Junkie Millennials Discover Value of Timeshares
• 55% of millennials have vacationed in a timeshare • 73% revealed they liked it, so much so that nearly 24% said they'd consider buying one • 60% of Wyndham Destinations' new owners are millennials and GenXers
Now is the Time to Share More Time
• 56% of Americans have stayed in a timeshare while traveling on vacation • Nearly 80% report that they enjoyed the experience • One in four respondents intend to purchase a timeshare within the next three years
Wanderlust Leads the List
• 42% percent of survey respondents give in to their wanderlust, preferring to vacation in a new destination • 34% say they most often take a vacation in a city they can explore • 24% seek outdoor adventures like skiing
One Size Does Fit All
• Solo travel is still trending among the younger demographic • 72% of Baby Boomers say they most often travel with a spouse • Only 55% of Gen Xers and 50% of Millennials bring along their significant other
Creature Comforts:
• The number one thing (34%) consumers say make their vacation less enjoyable is a lack of amenities like laundry, a fitness room or pool
All in the Fam
• 43% of Americans travel as a family (e.g., parents and kids) • 13% travel as an extended family • When vacationers travel with more than one person, 42% book a house so everyone can stay together
To learn more about timeshare options, please visit wyndhamdestinations.com