The holidays are always a Claus for celebration and ahead of what's expected to be the busiest travel period, United Airlines announced the launch of its newest seasonal hub – the "North Pole" (JOY). United will transport deserving children and their families to the North Pole with direct "Fantasy Flights" from 13 cities around the globe and take the holiday spirit to new heights.

United's Fantasy Flights are local, customized experiences for pre-selected children and their families to board a United aircraft headed for Santa's hometown to make joy-filled memories. After a short trip, either in the air or on the ground, children arrive at the North Pole – a winter wonderland elf-iciently created by United airport employees and local volunteers who transform an average airport gate or maintenance hangar into a sea of twinkling lights, sparkling Christmas trees and Santa himself – along with his elves.

This year, United will transport a large number of children and their families on Fantasy Flight departures from 13 airports around the globe, including: Cleveland, Chicago-O'Hare, Denver, Fort Lauderdale, Guam, Honolulu, Houston Bush, London, Los Angeles, Newark, San Francisco, Tokyo and Washington-Dulles. United Express operated airports across the system will also host Fantasy Flights.

Santa and his elves, led by United team members, volunteer every year to build and staff Fantasy Flights across United's global network, partnering with local nonprofits and hospitals in each city to create these special memories for kids and their families.

Make-A-Wish is partnering with United this year to send wish kids on select Fantasy Flights in Denver, Chicago, Cleveland, Houston, and Guam. For those looking for ways to support children in need this season, this Giving Tuesday, United® is partnering with Make-A-Wish® to bring joy and hope to children facing critical illnesses. Donate miles or money through December 31, 2024, and United will match up to 5 million miles total and match monetary donations of up to $500,000 total through travel certificates, doubling the impact and helping grant even more life-changing wishes. In addition, illy coffee is offering a donation to Make-A-Wish on sales of cold brew throughout the month of December. Illy will donate $1 for each cold brew sold on United flights, up to $25,000, in support of the organization.

The Fantasy Flights program is the story of how Good Leads The Way® for children in need. The latest installment in United's award-winning Good Leads The Way brand campaign tells stories in a uniquely United way about how the world's biggest airline creates all kinds of good, for all kinds of people, every single day. This chapter emphasizes that United's network is designed around the passengers to give them the greatest flexibility and options for travel worldwide.