Trip.com Group, a leading travel service provider, unveiled a series of enhanced services aimed at empowering travellers through AI-led capabilities and knowledge.

To ensure a seamless and hassle-free booking experience for its users, Trip.com Group has launched a series of AI-enhanced curated lists. These lists, include "Trip.Trends," "Trip.Best," and "Trip.Deals," cater to users' diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions.

Each list focuses on a different consumer group and market position. "Trip.Best" enables global travellers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, bars, and shows. The list is curated by examining various travel products on Trip.com and scoring them based on an algorithm, with only the top 1% of products featured.

The launch of these curated lists is part of the Group's content marketing strategy to drive consumer awareness and provide them with the relevant information to secure the best deals.

During the pandemic, Trip.com Group expanded its range of content offerings, such as Trip Moments on Trip.com, livestreaming, and Star Hub - the Group's enhanced marketing tool for suppliers to enhance their marketing efforts. In 2022, the number of influencers on the Group's content platforms increased by 47% year-over-year, while user-generated content also rose by 33% compared to the previous year. Additionally, the average number of content viewed per user continued to increase.

Trip.com Group also announced an upgraded version of its Global Travel SOS Platform at the event. First launched in 2017, the SOS platform provides customer 24/7 online service for global tourists in emergency situations within 2 minutes.

Since its launch, the platform has received more than 14,000 requests for assistance from over 100 global destinations, with 98% of cases being successfully resolved. The platform has helped customers in various scenarios.

The recent upgrade to the platform will enhance the response speed, and service efficiency for large-scale emergencies such as natural disasters. With the upgrade, the platform now partners with over 1 million healthcare centers around the world and offers support in 24 local languages in the Group's 78 local offices.