A new strategic partnership between Trip.com Group, global travel service provider, and Tiqets, the leading online booking platform for cultural and leisure experiences, will provide Trip.com and Ctrip users with access to the best experiences at over 4,000 museums & attractions around the world.

Key takeaways

• Through the new Tiqets integration, users of Trip.com Group's travel platforms (including Ctrip & Trip.com) will be able to book  thousands of experiences at museums and attractions worldwide
• The new partnership will capitalize on the growing demand to visit museums and attractions. Data shows that, in the last year, Tiqets' bookings have soared by 364% in the UK, and 450% across the EU

The new partnership will enable users of Trip.com Group's travel platforms – including Trip.com, Ctrip and partner channels – to book a broad range of travel experiences embedded directly in the Trip.com Group's sites. The partnership follows on from similar deals Tiqets has struck with the likes of Apple Maps and Makemytrip.

Both Trip.com Group and Tiqets are committed to providing travellers with unforgettable experiences at the best museums and attractions across the UK, Europe, the US and the Middle East. Through this new partnership, Ctrip and Trip.com customers will get instant access to Tiqets' extensive product inventory of tours, passes and tickets to over 4,000 of the best museums and attractions in Europe and around the world. Customers will also enjoy a seamless online booking experience, have access to 'skip-the-line' ticket options, and get flexible cancellation options on all bookings.

With the easing of worldwide travel restrictions and the return of city breaks, the expanded offering comes at a perfect time for travellers to take advantage of the new partnership to explore the world's cultural hotspots. New data shows Tiqets' museum and attraction bookings across the UK and the EU have soared by an average of 400% (when comparing Q2 2022 with Q2 2021). In the last quarter alone (from Q1 to Q2 2022), museum and attraction bookings have leapt by 240% in the UK and 200% in the EU.

The partnership aligns with the Trip.com Group strategy to significantly enhance the availability of travel options for customers across its suite of travel platforms, and with Tiqets' mission to make culture more accessible to people all over the world.