This is more than a Pledge. Launched in June 2021, the Sustainable Tourism 2030 Pledge is a global movement of individuals, businesses, and organizations within the tourism and hospitality industry that believe tourism has a tremendous opportunity to become a force for good and change the world. Sustainable Tourism Pledge believes that improving the social, cultural, environmental, and economic performance of our industry in support of the UN Sustainable Development Goals and UN 2030 Agenda for Sustainable Development is not a trend or a cause, but is essential to the long term health and well-being of this important sector of the global economy. The Sustainable Tourism 2030 Pledge is built upon the GreenStep Sustainable Tourism criteria, which has achieved “Recognized” status from the Global Sustainable Tourism Council.

The purpose of the Sustainable Tourism 2030 Pledge is to help tourism businesses and destinations measure and improve their sustainability performance. By simplifying the steps and removing the cost barrier through our free measurement tool, Sustainable Tourism Pledge can create a common framework and benchmark for the global tourism industry. 

Over time, by offering best practices, free resources, tools, and templates, Sustainable Tourism Pledge will break down the steps for tourism destinations and businesses to incorporate sustainability into their operations in a simple, yet meaningful way. By signing on the Sustainable Tourism 2030 Pledge, your organization will receive access to these tools, templates, and resources as they come available. 

How to take the pledge

Complete the Pledge form

First, complete the form below to take the pledge. By taking the pledge, you commit to taking the two actions below:

1. Measure your sustainability performance

Once you take the pledge, you will receive a link to complete your free, comprehensive, Sustainable Tourism assessment. The assessment criteria for businesses and destinations are based upon the internationally recognized Global Sustainable Tourism Council Criteria.* Once you complete your assessment, you will receive your Sustainability Score.

2. Make a public commitment to improve your sustainability score by 2030

Finally, your Sustainability Score will show you where you're doing well and where you can improve, on a broad range of sustainability criteria. You can now prepare your public commitment, which can highlight these areas, or be more general. See an example on the Guidance page.

Download the Pledge Guide

* The free assessment uses the GreenStep Sustainable Tourism criteria for tourism businesses and destinations, which have both received “Recognized” status with the Global Sustainable Tourism Council.