Sunwing Travel Group has signed a blockbuster of a deal with Planet Hollywood and plans to open new two resorts in Mexico and Costa Rica.

Planet Hollywood Beach Resort Costa Rica will open in Fall 2018 and Planet Hollywood Resort Cancun will open in late Spring 2019.

The two properties mark Planet Hollywood’s first foray into the in-demand luxury all-inclusive category and will increase the footprint of Planet Hollywood’s hotel operations globally.

The Planet Hollywood brand has been positioned as the authority on entertainment and popular culture. Capitalizing on its close celebrity ties and the universal appeal of movies, television, music, and sports, the Planet Hollywood brand has been successful across the gaming, restaurant, lodging, retail, leisure and entertainment sectors.

 

 

“The Planet Hollywood brand has always been about delivering unique and memorable experiences that translate into lifelong memories for our guests,” said Robert Earl, Planet Hollywood’s Founder and Chairman.

As master hotel franchisor to the world-renowned Planet Hollywood brand, Sunwing Travel Group intends to establish a dominant position for Planet Hollywood in the luxury accommodation space. In addition to building and operating new resorts, Sunwing Travel Group will offer management services and franchise opportunities to prospective Planet Hollywood Hotels and Resorts worldwide.

The new Planet Hollywood Beach Resort Costa Rica will be the first resort under this new agreement, where customers can ‘Vacation like a Star’ and interact with Hollywood memorabilia, enjoy entertainment-themed facilities, purchase popular brand merchandise – and maybe even catch a view of a vacationing starlet.

Source: Travelweek