As Michigan's landscape transforms into its iconic tapestry of reds, golds, and oranges, award-winning travel destination Pure Michigan is inviting travelers to slow down and immerse themselves in the splendor of the changing seasons. Coinciding with the celebration of Michigan Agritourism Month and Michigan Apple Month, October is an ideal time to savor the state's agricultural bounty, take in the breathtaking colors of 19 million acres of forest, and participate in timeless traditions available during the spectacular harvest season.

Michigan's fall is best experienced through a full sensory immersion across its two peninsulas. Sight is satisfied with the transformation from lush greens to vibrant fall colors. The sounds of the season offer crunchy leaves underfoot and lively cheers at college football games. Taste comes alive with trips to "U-Pick" farms and orchards or the rich flavors of harvest-themed menus. Touch is best experienced through the chill of fresh air against your skin or a cozy bonfire gathering. And you can breathe in the scents of a crisp Pure Michigan fall day at a local orchard, on an autumn stroll, or in the pages of Midwest Living and Travel + Leisure magazines featuring a custom Pure Michigan scratch-and-sniff fragrance card.

To enhance the fall travel experience, Pure Michigan is teaming up with Michigan-made brands that showcase local flavors and the state's artisan spirit with seasonal offerings.

Including:

• Grand Traverse Pie Company: Back by popular demand, the Pure Michigan Maple Glazed Apple Pie honors Michigan's fall bounty of apples. Handcrafted with Michigan-grown apples, this pie features hints of cinnamon and maple wrapped in a flakey crust and topped with a sweet maple glaze. The pie is available now through December. More information available here.
• Ryba's Mackinac Island Fudge: A cozy fall exclusive from Ryba's Fudge Shops' Pure Michigan Mackinac Island Fudge Collection, Pumpkin Spice Delight Fudge is made with real pumpkin puree and a seasonal blend of spices, all topped with a drizzle of silky white chocolate caramel. The sweet treat is available for purchase at Ryba's stores and online.
• Short's Brewing Company: Another returning seasonal favorite, Short's Brewing's Pure Michigan Fall IPA, is brewed with all Michigan-grown ingredients, offering a quintessential taste of the season. 
• The Aroma Labs: Following the excitement of summer's FRESH fragrance, Michigan-based perfumery The Aroma Labs bottles up the scents of a crisp Pure Michigan fall day set against the season's radiant colors with HARVEST. The new fragrance will be available in stores and online at thearomalabs.com November 1, 2025.

For fall trip ideas, check out the 2025 Pure Michigan Fall/Winter Travel Guide conveniently available in a digital, universally accessible format at michigan.org.