Preferred Hotel Group, the parent company of the world’s largest independent hotel brand, Preferred Hotels & Resorts; sustainable hotel brand Beyond Green, and travel and tourism consultancy brand, PTG Consulting, among others, rebranded this month to Preferred Travel Group.

Officially announced at ILTM Cannes, the nuanced yet important change to Preferred’s corporate identity is designed to more accurately describe the company’s growing suite of services and expertise, which to date includes six hospitality, travel and sustainability brands, marking the company’s evolution beyond hotels and a growing influence within the wider travel industry.

Preferred Travel Group currently counts four hotel brands, Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, and Historic Hotels Worldwide; two consultancy brands, PTG Consulting and Beyond Green Travel, specializing in destination and hospitality brand representation and sustainable travel services respectively, and the world’s biggest loyalty program for independent hotels, I Prefer Hotel Rewards, which counts over 4.5 million enrolled travelers globally.

Fueled by the company-wide brand promise Believe in Travel, Preferred Travel Group champions an unwavering belief in the transformative power of travel and its ability to enrich lives, inspire greater respect for the planet, and expand hearts and minds to other cultures and ways of living. For more information on Preferred Travel Group and its family of brands, visit the new company website PreferredTravelGroup.com