Image: Avonlee Cottage, Lake Joseph, Toronto. Isle Blue

Isle Blue, the premier luxury villa rental platform, unveils a new campaign highlighting two of 2025's top travel trends: Coolcations and Slow Travel.

As rising temperatures and economic concerns reshape travel behaviors, U.S. travelers are seeking cooler destinations and more meaningful, restorative experiences. Isle Blue is uniquely positioned to meet this demand with luxury villa escapes across North America and Europe.

Coolcations guide travelers away from summer heat toward refreshing retreats in  Montana, Colorado, and Canada. Meanwhile, Slow Travel—emphasizing immersion, rest, and intention—encourages travelers to embrace a new definition of luxury: space, stillness, and authenticity.

"We're seeing a noticeable shift in our U.S. clients," said Robert Kadijevic, CEO of Isle Blue. "They're prioritizing wellness and comfort while staying closer to home. Our curated collection of villas in cooler locales aligns perfectly with this trend."

Top Coolcation Destinations Include:

• Montana - Big Sky beauty and wide-open luxury
• Utah- Red rock retreats and alpine escapes
• Colorado - Elevated living in world-class mountain towns
• Canada - From Toronto to Whistler, cool comfort awaits
• Switzerland - For those still dreaming of Europe
• France & Austria - Sophistication meets alpine charm

By combining luxury, nature, and wellness, Coolcations and Slow Travel redefine indulgence for the modern traveler.

View the full collection: isleblue.co.