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December 2 2024 / 09:07 PM
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American Hotel & Lodging Association
Hotels are the most popular lodging choice for leisure and business travelers, but inflation is still a hurdle to growth for the industry

Fifty-two percent of Americans plan to travel overnight for leisure in the next four months, and hotels remain the top lodging choice for both leisure (45%) and business travelers (59%), according to a new survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult.

Sixty-six percent of Americans are more likely (25%) or equally as likely (41%) to stay in a hotel this fall or winter compared to a year ago.

Additionally, the survey found that 32% of Americans are likely to travel overnight this year for Thanksgiving, while 34% are likely to travel overnight for Christmas, a repeat of last year's numbers for both holidays.

Despite this positive news, the poll found the lingering effects of inflation remain a significant hurdle to growth for hoteliers and other travel-related businesses. It found that over the next four months:

  • 56% of respondents said inflation is likely to reduce their chance of staying in a hotel, up slightly from 55% in the spring.
  • 50% said inflation is likely to reduce their chance of traveling overnight.
  • 44% said inflation is likely to reduce their chance of traveling by airplane.
  • 42% said inflation is likely to reduce their chance of renting a car.

 

The poll surveyed 2,201 U.S. adults from September 30 - October 2, 2024. Other findings include:

  • 47% of respondents are likely to travel over the next four months for a family trip, 36% of whom are likely to stay in a hotel.
  • 37% are likely to travel for a romantic getaway, 52% of whom are likely to stay in a hotel.
  • 32% are likely to embark on a solo adventure during the holidays, 44% of whom are likely to stay in a hotel.
  • 66% of Americans say sustainability is important to them when they travel, and 57% say they are more likely to stay in a hotel if it has a sustainability certification, such as Green Key Global.
  • 23% of employed adults said they plan to take a business trip over the next four months, most of whom expect to stay at a hotel (59%).
  • Access to high-speed Wi-Fi is the most important technological amenity for hotel guests, as 63% ranked this feature as one of their top three priorities.

 

View an overview of the poll results here.

Nov 12, 2024

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