Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, unveiled Explora Club - a new loyalty programme created to celebrate and reward discerning guests who seek more than a journey.

Levels are determined by weighted nights at sea, multiplied by suite category, with additional points earned through Destination Experiences purchased pre-journey or on board and eligible onboard spending, including: Ocean Wellness, exclusive culinary experiences and beverages, laundry, and purchases at The Journey boutique.

Explora Club benefits include:

Thoughtful Gifts & Surprises: Small moments of delight, curated to make each journey feel personal and memorable:

• Personalised welcome on board (Classic onwards), exclusive welcome gift, signature loyalty delight, birthday surprise (Silver onwards) and surprise ritual turndown service (Gold onwards).

Journey Experience Credit & Value Savings: Meaningful rewards and exclusive savings across Ocean Wellness, Destination Experiences and future journeys.

• Exclusive access to Explora Club Member offers (Classic onwards), savings at The Journey boutique, value savings on future journeys (Silver onwards), Journey Experience Credit for Ocean Wellness and Destination Experiences (Platinum onwards) and a complimentary week-long journey for two (Diamond).

Pre-Journey Privileges & Services: Priority access and dedicated assistance, ensuring a seamless and elegant experience from the very first moment.

• Priority access to the new journey collections, dedicated Explora Club Members area on explorajourneys.com (Classic onwards), priority assistance at the Explora Experience Centre (Silver onwards), private airport transfer and complimentary suite upgrade (Diamond).

Exclusive Events: Intimate hosted gatherings designed to connect like-minded guests in inspiring ways.

• Invitation to exclusive cocktail party with ship leadership (Silver onwards), President Journey experience and complimentary culinary experience, e.g. Chef’s Kitchen, Anthology dinner or caviar tasting experience (Diamond).

Elevated Onboard Services: Enhanced comfort and thoughtful touches that enrich each day of the journey:

• Personalised welcome from the General Manager (Silver onwards), complimentary laundry bag (Gold onwards), priority reservation for onboard services, behind-the-scenes tour to the bridge and engine room (Platinum onwards), private shopping experience outside of boutique opening hours (Diamond).

With Explora Club’s Status Match, guests holding loyalty status with other luxury cruise programmes are welcomed into Explora Club with equivalent level recognition from their very first journey.

Explora Club launches on 9 April 2025, inviting guests to enrol and begin their journey of rewards. By July 2025, Members will have access to a personalised ‘My Explora’ area, where benefits and level status will be visible.  Past journeys will also be recognised and factored into each member’s level.

Explora Journeys is on course to build a fleet of six luxury ships by 2028, setting a new standard in ocean travel defined by elegance, personalisation, and purpose. EXPLORA I and EXPLORA II are already sailing, with four additional ships joining the fleet between 2026 and 2028.

With the introduction of Explora Club, the brand deepens its connection with guests - honouring their loyalty with thoughtful recognition, and a journey that becomes more meaningful with every sailing.  It is a celebration of the Ocean State of Mind - where loyalty is not only recognised, but genuinely valued, and where every return feels like coming home.

* Excluding purchases related to pre- and post-journey hotels, flights, transfers, and purchases made at Encore by Explora Journeys, the Rolex, Cartier, Panerai, Piaget, and Buccellati boutiques, as well as any spending at The Casino