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November 22 2024 / 12:20 AM
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Choose Chicago
After re-opening in June, Chicago’s tourism industry saw strong recovery despite international travel bans and COVID-19 surges

Mayor Lori Lightfoot and Lynn Osmond, CEO of Choose Chicago, announced Chicago hosted 30.7 million domestic and international visitors in 2021, an 86% increase over 2020.

The strong recovery came despite Chicago only achieving Phase 5 reopening in mid-June 2021, the international travel ban remaining in place until mid-November, and the country enduring the Delta and Omicron surges. Additionally, Chicago theaters did not reopen until October 2021.

Domestic leisure travelers drove the recovery in 2021. This was expected due to the international and business travel restrictions in place yet is reflective of Chicago’s reputation as a desired leisure destination.

Tourism-related employment has returned to 60% of pre-pandemic levels and last year generated an estimated $1.3 billion in tourism tax revenue. Meanwhile, total tourism spending is estimated at $9.8 billion, about half of 2019.

The city’s lodging industry similarly continued to recover. Key performance indicators for 2021 include:

  • • $1.13 billion in hotel revenue
  • • $127.2 million in local hotel tax revenue, 163% higher than 2020.
  • • Average occupancy rate in 2021 was 43%, a 63% increase over 2020, with
  • • Average daily room rate ending the year at 90% of pre-pandemic levels.

Business travel continues to reflect a more significant contribution moving through 2022. In May, occupancy at hotels in the central business district averaged 66%, and room rates averaged more than $242 per night, surpassing May 2019 levels.

Additionally, McCormick Place is conservatively estimated to host 183 events in 2022, attracting 1.5 million visitors and generating $1.8 billion in economic impact this year. Recent conventions, such as the National Restaurant Association and American Society of Clinical Oncologists, exceeded attendance expectations.

This decrease in international visitors was expected due to the U.S. ban on international travel, which was in place until November 2021. Additional policies such as the pre-flight COVID testing requirement were just recently lifted on June 12, 2022. International visitation to Chicago is expected to return to pre-COVID levels of 2.1 million by 2024.

Hotel expansion, as well, is on track for positive growth with an additional 1,338 daily rooms expected to be added to the city’s inventory by the end of 2023.

Jun 17, 2022

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